Do you have a website and want to maximize your revenue from Ad network?
So you have a website, and you want to start monetizing it. What’s next? Well, you have a lot of options. With all of the different ad networks out there, it can be a bit overwhelming to get up and running. It might seem easier to just drop an ad code on your website and forget about it, but in order to maximize your revenue (while still making the user experience on your site a good one), there are a few things to keep in mind. As a beginner, you should focus on these three main areas:
- Ad Placement
- Ad Customization
- Multiple Ad Use
Part 1. Ad placement :The absolute best spots you can place the ads are in or as close to your site content as possible. Here are your best placement options:
1. Place the ad directly in between your post’s title and the actual body of the post.
2. Place the ad WITHIN the content of the post (i.e. in between paragraphs, lists, etc).
3. Place the ad directly below the post, before the comment option.
Any of these options will be much more successful than a sidebar or footer ad.
The Fold: The fold is the bottom of the first screen a user sees when they visit your page without scrolling down. Anything below this space is considered “below the fold.” In general, ads that are above the fold have a much higher click rate than ads below the fold.
It’s important that you have at least one ad above the page fold repeated. The last thing you want to do is make your users work to find your ads, and an ad’s position on your page has a substantial impact on your potential revenue. Insights metrics point to ad units above the fold performing 25-50% better than those below the fold in terms of click throughrate (CTR).
Part 2. Ad Customization: If you aren’t accumulating as much revenue as you’d like, have you considered that maybe your ads don’t blend in with the rest of your page? This is just one of the problems site owners run into when their ad revenue just isn’t cutting it. Fortunately, customization features are typically available on ads and can ramp up your ad activity. Utilizing these tips is quick and easy… and the results will be more than worth it!
Font Color: A matching color scheme will greatly improve the flow of your site. Why? Users will have trouble telling the difference between your site and your ads.
Ad Size: It might seem like a good idea to choose the biggest ad size possible. But, think about selecting a size that best fits your site aesthetics. Ads shouldn’t distract users – they should enhance their site experience.
Font Type: Just like coordinating the colors, coordinating the font will create a seamless transition between the ads and your page.
Part 3: using Multiple Ads: Obviously you won’t wantto throw just one ad up onyour website. However, thereare certain guidelines youshould follow should youdecide to display more thanone ad.
Here are a few of the most basic things you need to know about displaying multiple ads:
1. Always show up to three ads per page. Any more than that will actually have a negative effect on your ad revenue, as your users will experience “ad blindness” and disregard them completely!
2. Use different ad networks together. You don’t need to commit to just one! For example, publishers who use both Chitika Ads and Google AdSense together have seen a 30% boost in revenue, as opposed to if they used AdSense alone.
After your ads are successfully set up and you’re beginning to earn money, keep in mind that there are still many things you can do to boost your ad revenue! From site and ad optimization, to optimizing for high quality ads, the improvements you can make are endless.