Want to Build PBN for Backlinks? Read These Pros and Cons of Private Blog Network
Private Blog Network (PBN) is a network of blogs on the same niche or different niche hosted on the same server and managed through the same cPanel or hosted on different servers and managed from different cPane. The blogs in Private Blog Network are owned by the same person or company. The primary purpose of creating a PBN is to generate backlinks to the main site for search engine ranking.
How PBN works for backlink?
You have a site abc dot com. The site is not ranking well as you do not have many quality backlinks. You create a handful of sites: site 1, site 2, site 3, site 4… and share the link to your main site on all of these sites. By doing this, the sites on the PBN point to the main site (abc dot com, for example), thus, helping the site gain do follow backlinks that increases the chances of improving search engine ranking.
PBN is considered one of the effective strategies to build backlinks. However, there are also webmasters who say PBN is a Black Hat SEO and you might be penalized by search engines if you are using PNB to build backlinks.
IS PBN really bad for SEO?
It is really difficult to answer this question. PBN cannot be explained in terms of black and white, it is complicated. In fact, how you are doing this determines whether it is good or bad.
PBN is considered a good SEO strategy as it generates backlinks to your main site. PBN is also considered a bad SEO practice because the links built are unnatural. PNB are labelled as link farms and search engines do not like link farms.
Does PBN Backlink actually work?
PBN is not built through any ordinary domains. You register domains abc, xyz, lmn etc, build the websites with content and link back to the main site. PBN is not as simple as that. When someone is building PBN, he will acquire expired domains with high domain authority and a lot of backlinks. Since the backlinks will be valuable only when they come from a site ranked higher that yours, webmasters take a lot of care in choosing domains for PBN. PBN works because the websites on PBN have high domain authority. Therefore you can easily rank your main website through PBN backlinks.
There is also another face of the coin. When it comes to backlinks, Google does not like unnatural link building. For instance, if Google finds a website sending a lot of do follow backlinks, Google will pull that site down. Building PBN backlinks, for Google, is an artificial way to influence ranking, therefore, you will be an easy target of Google if you use PBN.
How do Google and other search engines find out about PBN?
Generally speaking sites on PNB are created just for the sake of building links. Therefore, there are not many contents and activities, which makes easier for search engines to discover the nature of the site.
How to benefit from PBN?
If you want to benefit from PBN backlinks, consider becoming active on your PBN sites by uploading fresh contents regularly.
If you want to build PBN for backlinks, consider reading this post: