The Basics of Google Adwords

You have to do a lot of things to run a website or an online business. Of all the things that you will need in order to get your internet business going or your website up and running, traffic or visitors to your website is one of the most important things. One of the ways to get almost immediate traffic to any website is pay per click advertising. The most popular form of pay per click advertising is Google Adwords.

In case you have a website or an online business, it is very much advisable to check out the ‘pay per click’ form of advertising and get started with your Google AdWords today. Having said that, let us look at the basics of Google Ads and if it is for you. When you look across the top and down the right hand side of a search results page using Google you will see ads. These are paid ads of Google.

Every time a visitor clicks on one of those ads the advertiser gets billed by Google, and hence the name, ‘pay per click’. It is a very big business for the search giant Google. All the ads down the middle of the page are known as organic search. Google came up with a program know as Google Adsense where they pay the website publisher to place Google Ads on their pages as well. At present Google is everywhere it seems.

If you want to get your ad also on Google you have to bid on keyword search terms. This bidding is based strictly on how much you can afford. The more you are willing to pay per click, the closer you are to the top of the page one on Google for the keyword or keyword phrase you are bidding on.

Mentioned below are two of the most common terms you will see as you get started in your adword campaign:

1. Keyword: In general, the keywords you choose as per your preference for a given Ad Group are brought into play to target your ads to all potential customers.

2. Campaign: A campaign consists of one or more Ad Groups. The ads in a given ad campaign or adword campaign share the same daily budget that is the amount you are willing to spend, language and the country of targeting, date up to which the ads will run, and distribution options.

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