Starting an Online Business: How to Find Your Business Niche

Business means selling products and services. When you are doing online business, you must have products or services to sell. You might ask what kind of products or services to sell. When you know what kinds of products or services to sell, you have found your niche. You want to sell shoes, shoes is your niche. Or possibly, you want to sell mental health counseling service, mental health is your niche.

People are earning tons of money selling shoes or mental health counseling service, however, this does not mean, you will also make money by selling shoes or mental health counseling service. Here lies the importance of finding a niche for your business.

How to Find Your Business Niche

If you want to become a successful online entrepreneur, you should have a business niche that will work for you. You must have right product or service to sell.

The hunt for right product or service for your online business begins from your passion and knowledge. What are you passionate about, what do you know most?

Find a product or service that you are passionate about and have good knowledge. If you consider your passion and knowledge, finding a niche for your business should not be very hard.

You have found your niche, but are your potential customers interested in buying these products and services? When choosing your niche, you should consider your passion and knowledge, however, you should also consider whether the potential buyers will buy these products and services or not.

Before you jump to list your service or product on your website, you should do some research. You should check whether these products and services are in demand or not.

Finding the Niche for Your Business Through Market Research

Is there any demand for your products/services? How many people are already doing business on this niche? You can find answers through business discussion boards and online forums. If you have a list of potential customers, you can ask them to participate in your quick survey.

Your market research should also take you to the big online businesses such as Amazon and eBay. Check out what products are trending. Find the top rated sellers and see what products/services they are selling.

Finding the Niche for Your Business By Analyzing Your Competitors’ Performances

When you are doing online business you don’t want tough competition. Here lies the importance of checking your competitors.

Go to Google Keyword Planner Tool and see what keywords are getting most hits. A simple Google search will give you a list of businesses in your chosen niche.  Go to these websites, and check their most selling products/services. Find out how they are performing, how they are ranked on search engines, how much traffic they are getting.

Check the Alexa raking of your competitors. Alexa ranking will give you an idea on their traffic.

Your Business Niche: Can You Provide Excellent Products/Services

When you do a market research and analyze your competitors, you should get your niche. Once you find your business niche, ask yourself whether you can provide excellent products or services. If the answer is affirmative, you are ready to go.

21 thoughts on “Starting an Online Business: How to Find Your Business Niche”

  1. Jose Cardozo says:

    Interesting info, very useful!

  2. Shijin says:

    Good post

  3. xingqiwu says:

    Great advice and points!

  4. nuuz says:


  5. Muzaidi Musa says:

    Good information. It’s helpful to me

  6. Pawan Khadka says:

    very good. it was a nice educational thing

  7. nandhu says:

    valuable post for online entrepreneurs…..

  8. Ryan Ed Festejo says:

    very nice post and I got a lot of information. Thank you.

  9. sam ponnachen says:

    really interesting to search

  10. shihal says:

    this is very useful, and thank you

  11. mir says:

    very nice post.

  12. Boris william says:

    I think that finding the Niche for my Business through the Market Research is the best way to get the best niche. I tried other ways to finding the niche, but they were not good and don’t give the expected results.

  13. shahabul says:

    very interesting

  14. Devilbox says:

    Good post

  15. ABDUL FASEEH says:


  16. george marsala says:

    Finding the right niche for yourself is a very important task that could decide the success or failure of your business, so thanks for the great tips to help me do just that.

  17. Onyango says:

    Really nice

  18. UMMER FAROOK says:


  19. Saifur Rahman says:

    wow so interesting things.
    Love this post.

  20. Lance Messi says:

    This is why good business ideas often comes from people within the industry. You might be within as an industry professional or costumer or just enthusiast but that is the best way to get the insight that you’ll initially need.

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