Lingerie Marketing Techniques: How to Market Your Lingerie Store
Lingerie is a multi-billion industry. There is a lot of money to be made as a lingerie designer, a lingerie manufacturer and a lingerie seller. You can easily cash on the lingerie business.
While lingerie designing involves fashion design skills and knowledge, lingerie manufacturing requires a lot of money, you might want to try something that does not require a lot of technical skills and money. You can sell lingerie online and offline and make money. While you need a physical shop to sell lingerie offline, you do not need a physical space and a lot of staff to sell online. You can sell online in various ways
Direct selling: You procure lingerie from manufacturer or distributor and sell the products
Affiliate sale: You refer buyers to other stores and earn commissions on every product sold
Dropship: You sell the products from your website, forward the shipping detail to the supplier and the supplier directly sends the product to the person who bought from your website.
Lingerie Marketing Techniques
The success of any business largely depends on marketing techniques. The few evergreen marketing strategies like a logo, word of mouth, business cards and brochures remain the cornerstone of any business. However, with the invention of digital marketing, the scope has widened up tremendously.
Lingerie has traditionally been advertised on television commercials, billboards, newspapers, magazines, and blogs but the recent digital approach like the social media, for instance, has taken up a great role in marketing almost all kinds of lingerie brands. A large percentage of the population uses social media making it an ideal target for mass marketing.
Email marketing is one such avenue. This takes a more personal approach in that an email is sent with the lingerie images or ads and a link to the main site. Customers can then browse at their leisure and have the freedom to make their preferred choices. This approach has helped in countries where women have lesser access to lingerie stores.
Another technique is to collaborate with local photographers or boutique owners and drive customers to your business. This, of course, entails giving out commission but it’s worth the fame.
Since women like showing off their recent purchase, even though it may be intimate apparel, this can be used as a marketing technique. A customer can be offered a small gift or even a good discount if they bring in more clients.
How to Market Your Lingerie Store
Many business dealers take note of the client’s birthdays and anniversaries. Such events can be used in the future to send a constant reminder of new arrivals along with a gift or wishes. This not only keeps a long business relationship with the client but also encourages a repeated sale which is crucial for any business set up.
Since lingerie is all about sizes and perfection, it is vital that the sizes and choices/brands records be kept for each customer. Such a portfolio gives to the customer, a sense of belonging and makes it easier to suggest lingerie in subsequent visits.
Inviting faithful customers to business events can make an everlasting impression and help propagate the word. The latest arrivals need a grand welcome once in a while to remind people of its existence and keeping the business alive. At such events, offers and discounts are to be highlighted so that lingerie gets the maximum sale and where possible the option of selling/ booking on the spot should also be available so as not to miss out on late sales.