Increasing Sales Through Search Engine Optimization
Whether your online business succeeds or not is largely depended on how well the website is optimized for search engines. Since a large percentage of visitors find your business, products, and services through search engines, it makes sense to increase the visibility of your ecommerce website on search engines.
Whether you have a dropshipping business, online store, or an affiliate store, you need traffic for your online business. Your traffic needs to convert into sales if you want to make money from ecommerce. So, how do you do this? Search Engine Optimization, or SEO in short, is the answer.
Before you read on how to do SEO, learn why you need to do SEO.
Why Do You Need SEO
- To get a good rank on search results: Generally speaking, search engines are the primary source of traffic. When people want to find something online, they will search through Google, Yahoo or Bing. If your website is ranked within first few pages, chances of getting traffic significantly increases. Normally, people do not look for search results beyond 4th page, and most of the time internet searchers only check the top five results. If you want to increase sales, your business needs to remain at the top of the popular search engines.
- To get traffic: Since search engines are primary traffic source, you need to improve your search engine ranking to ensure a good rank in search engines. You will get traffic only when your website appears in the top results. If your website is at the 10th page, it is very unlikely that you will get visitors.
- To generate sales: Search engine traffic is organic traffic. Organic traffic means people voluntarily come to your website. People check your website because they are genuinely interested in your products and services. If people are genuinely interested on your products and services, they will surely buy your products and services.
SEO Strategies: How to Optimize Your Website and Web Contents For Search Engines
You have great products and services to sell, you have written and published a great content, however, how will potential buyers find your products and services, or how will potential readers find your content. The answer lies in optimizing your website, webpages, products and services for search engines.
The Basic SEO Strategies
The SEO Strategies can b as simple as finding proper keywords or as complicated as using meta tags/description on your website. However, some simple SEO Strategies can help you get started with SEO.
Keyword Research: Keywords are the words that people type on search engines to find products, services or web contents. Use keyword research tools to find proper keywords.
Keyword Usage: Once you find the proper keywords, you will have to use those keywords on your title, description and the body of the content.
Backlinks: Backlinks are the links that point towards your content/website from other website. You need to create backlinks from authoritative sites.