How To Master SEO To Drive Traffic and Generate Sales
You might have heard internet marketing gurus and online entrepreneurs speak about SEO or Search Engine Optimization. You might also be thinking about increasing sales through SEO. However, as a new online entrepreneur, SEO might confuse you. You may have to spend hundreds of hours and hundreds of dollars in SEO training class, and you may not have time and money. To make things easier for you, we have compiled some SEO techniques in this article. While this article will not make you an expert, you may know about some common SEO practices.
The Basics of SEO: Different Types of SEO Strategies
SEO or Search Engine Optimization is a technique to make your website, contents, products and services found on search engines.
SEO is broadly divided into three categories:
- On-page SEO
- Off-Page SEO
- Technical SEO
In order to rank your website high, your website needs unique, original, interesting, useful and informative contents. However, having good contents is not enough to get a good rank. Your contents must have focus keywords and keyphrase. Keywords and keyphrase are the terms that people use to search online.
If you are selling digital camera and your content is about digital camera, digital camera is your primary keyword. When you are developing contents on digital camera, give a title that is long tail search term, which basically is the exact term that searchers are using to find digital camera. You can find about the potential keywords on Google Keyword Planner Tool.
Use at least 5 percent primary keywords on your content. For example, you need to repeat your keywords at least 50 times if you are writing 1000 words article.
Your article description, image title, image description, image caption should also contain keywords.
In order to get high ranked, your website should also be linked with other sites with high page rank. This is generally referred as backlinking. When high ranking sites are pointing towards your website, your search engine rank will not only improve but you will also get traffic. You can build backlinks by leaving your links on social book marking sites, forums and blogs. You also need to generate social signals to your website to get ranked high. Social signals are the likes and resharing you get when you share your contents on social media.
While indexing your website, search engines also consider site design and site loading speed. Your website needs to have a good design that is easy to navigate and user friendly. Apart from design, search engines also give priority to site loading speed. If your site loads slow, it will be down ranked even though it may have unique contents and user friendly design.
If these SEO strategies are confusing you, you can use SEO plugin like All in One SEO plugin.