How To Master SEO To Drive Traffic and Generate Sales

You might have heard internet marketing gurus and online entrepreneurs speak about SEO or Search Engine Optimization. You might also be thinking about increasing sales through SEO. However, as a new online entrepreneur, SEO might confuse you. You may have to spend hundreds of hours and hundreds of dollars in SEO training class, and you may not have time and money. To make things easier for you, we have compiled some SEO techniques in this article. While this article will not make you an expert, you may know about some common SEO practices.

The Basics of SEO: Different Types of SEO Strategies

SEO or Search Engine Optimization is a technique to make your website, contents, products and services found on search engines.

SEO is broadly divided into three categories:

  • On-page SEO
  • Off-Page SEO
  • Technical SEO

On-Page SEO

In order to rank your website high, your website needs unique, original, interesting, useful and informative contents. However, having good contents is not enough to get a good rank. Your contents must have focus keywords and keyphrase. Keywords and keyphrase are the terms that people use to search online.

If you are selling digital camera and your content is about digital camera, digital camera is your primary keyword. When you are developing contents on digital camera, give a title that is long tail search term, which basically is the exact term that searchers are using to find digital camera. You can find about the potential keywords on Google Keyword Planner Tool.

Use at least 5 percent primary keywords on your content. For example, you need to repeat your keywords at least 50 times if you are writing 1000 words article.

Your article description, image title, image description, image caption should also contain keywords.

Off-Page SEO

In order to get high ranked, your website should also be linked with other sites with high page rank. This is generally referred as backlinking. When high ranking sites are pointing towards your website, your search engine rank will not only improve but you will also get traffic. You can build backlinks by leaving your links on social book marking sites, forums and blogs. You also need to generate social signals to your website to get ranked high. Social signals are the likes and resharing you get when you share your contents on social media.

Technical SEO

While indexing your website, search engines also consider site design and site loading speed. Your website needs to have a good design that is easy to navigate and user friendly. Apart from design, search engines also give priority to site loading speed. If your site loads slow, it will be down ranked even though it may have unique contents and user friendly design.

If these SEO strategies are confusing you, you can use SEO plugin like All in One SEO plugin.

9 thoughts on “How To Master SEO To Drive Traffic and Generate Sales”

  1. Sameer Mohmad says:

    I personally feel your website topics are very unique and reliable for readers. Basically I am an English Tutor with less knowledge on SEO. But your article will help me to improve my content optimization skill.

  2. Robiul Islam says:

    Awesome post, really impressed with how much information you managed to squeeze in – you covered everything from blog post op. to PPC! Great work!

  3. achraf says:

    thank you

  4. Ramon Vasquez says:

    SEO techniques are very useful when they know how to use properly and one of these great benefits is the increase in sales.

  5. RAJU DAS says:

    This post is very informative and useful for SEO techniques. Thanking you

  6. anes says:

    A very useful article in the SEO world

  7. Denny Niles says:

    I’ve never known how useful SEO is nowadays. Thats definitely a skill worth picking up!

  8. prb says:

    SEO or Search Engine Optimization.

  9. amresh kumar says:

    very nice post and good topic and best teaching quality about to Master SEO To Drive Traffic and Generate Sales!

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