How to Build PBN to Improve Your Search Engine Ranking
One of the easiest ways to improve your search engine ranking is by building backlinks through PBN. You can create a network of a lot of sites and generate backlinks to your main site. Since the sites on PBN are built on the domains with high domain authority and domain with a lot of backlinks, PBN backlinks are considered quality backlinks. Moreover, the backlinks are also dofollow that pass link juice.
What exactly is PBN?
PBN or Private Blog Network is a web of numerous sites that link back to the main site. The backlinks created through the sites on PBN help the main site in terms of SEO. You have a site called ABC and you build numerous sites like m, n, o, p, q, r etc. You give backlinks to your main site ABC through your other sites m, b, o, p, q, r etc. When a lot of backlinks point towards ABC, ABC will have an advantage on search engine positioning. When the search engine rank improve, ABC will gain traffic and generate revenue through sales or advertising.
How PBN is built?
The sites on PBN are not built on ordinary domains. The sites are built on domains with high domain authority. The PBN site uses expired domains, especially those with high Domain Authority.
When you are acquiring expired or expiring domains for PBN make sure the domains are not blacklisted or were not used for illegal purpose. Check the domain metrics and check the Wayback Machine. You can use Ahrefs to check the domain metrics.
The first step of building PBN is to find expired or expiring domains with high Domain Authority. You can use expireddomains.net, You can also use domcop.com to find expired domains with great backlinks.
You can also acquire expired/expiring domains through a domain broker or auction sites. When you are buying domains for your PBN, try to buy from various registrars and vary the registration date. This is to make sure that you are not being penalized by Google for PBN backlinks.
When you host the sites on PBN with on the same server, the search engine might easily find out, therefore, try hosting the sites with different hosts.
Once you have domains and hosting accounts, it is time to build websites. Put original contents and start giving backlinks to your main site, not just for the home page but also for internal pages.
Is PBN Black Hat SEO
Some people label PBN for generating backlinks as a Black Hat SEO because they say you are trying to influence search engine position by building fake backlinks. Search engines do not like the sites that get backlinks by paying for backlinks, building backlinks through bots, or building backlinks unnaturally.
Generally speaking, search engines easily discover PBN by analyzing the site activities. Since PBN are built for building backlinks, there are virtually no activities. If you do not want to be penalized, you should put new contents frequently. You will have to develop your sites on PBN as independent sites with a lot of contents and regular activities.