2 Tips for a Good Facebook Campaign
Starting a Facebook campaign is not that difficult. At the same time, making a good Facebook campaign requires you to know and understand the basic tools of the media and also know how to make the most of those basic tools. Mentioned below are some of the ways to make the most of your Facebook campaign with those tools. Facebook is the largest social media in the world that has more than million people making use of it in various ways.
The most popular social network Facebook allows both business-to-business (B2B) and business-to-consumer (B2C) campaigns. Because of this feature, Facebook is comparatively cheaper with regard to advertising. You get a tool that is relatively cheap, reaches a lot of people across the globe and can be used by each and every person. Above all, it is very easy to use. At the same time, to get the most out of Facebook’s many opportunities requires you to think well about it.
1. First and foremost, you have to identify and define the purpose of your Facebook campaign:
As it is, the Facebook campaign is basically not so different from any other campaign. The biggest difference lies in the technical possibilities that Facebook allows as a social networking platform. So, it will be better for you to make a start by defining one or more campaign goals. By saying so, I do not necessarily talk about the campaign goal on the whole.
It is because the Facebook campaign is often part of a major effort in which more communication disciplines are at stake, but the specific purpose of Facebook efforts. For example, what should the viewers be asked to do? Click on a link, watch the video, comment on the post, take the quiz or poll or do something else? The Facebook business manager allows you to choose between lots of different campaign goals. For example, you can easily combine the campaign goal.
2. Set sharp, but realistic consumer price:
Setting consumer prices are important for measuring the success of the campaign. How many people should visit your landing page? Will ten thousand viewers see your video footage? How to get the most effective price depends on a number of factors. Are your rates balanced in comparison to being ambitious, but realistic? What is the content you get going? And how big is your budget for advertising? Here, your users’ commitment to activating previous content also means a lot.